FOXY Newsdesk

Women drivers with young children may welcome a new government road safety campaign being launched this week.

The THINK! initiative unveiled by road safety minister Jim Fitzpatrick spells out to six to 11-year-olds the dangers of crossing the road before they stop, look and listen.

Mr Fitzpatrick pointed out 9,000 children were killed or injured on the UK's roads last year.

"This tragically underlines why we must continue to teach our children how to safely use the road," he stated.

Using animated characters, the scheme will tell a number of cautionary tales focusing on various aspects of road safety.

Meanwhile, the THINK! Copycat campaign reminds parents of the need to set a good example to their kids while behind the wheel and when on foot.

Earlier this week, another initiative by the group was launched to warn of the potentially fatal consequences of not wearing a seatbelt while on the road.

Find out how foxy lady drivers run safer cars.

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