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Fiat success may impress eco-friendly drivers
Women drivers keen to do everything they can to minimise their impact on the planet may be impressed by award-winning technology from Fiat.
The manufacturer's eco:Drive system has just won Fleet World's environmental honour for 2009.
Users of the device insert a USB stick into their vehicle's dashboard and have their driving style analysed.
They are then offered tips on how to cut their carbon dioxide emissions and reduce fuel consumption.
Fleet World editor Ken Rogers said being handed the green accolade was something Fiat should be proud of.
He stated: "The winner of this award was nominated by the Energy Saving Trust, an organisation with an extensive overview of all environmental initiatives on the market."
In related news, supermodel Jodie Kidd became the first person to take a Fiat eco test drive earlier this year.
The former contestant on Strictly Come Dancing took to the roads in a 500 city car while her style behind the wheel was analysed.
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