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Kia raises thousands for Comic Relief
Female motorists may be impressed to hear Kia dealerships from across the UK made £7,400 for Comic Relief by auctioning off some special cars last week.
The manufacturer explained it "tweaked, tuned and pimped" 15 part-exchange vehicles for the sale.
All of the cars were sold, including a Nissan 'Love Machine' and a Fiat 'Tiger' - which went for £1,700.
Paul Philpott, managing director of Kia, said he was proud of all the people who took part in the event.
He stated: "Red Nose Day is all about a positive change through the power of entertainment and our Kia dealers very much embraced this mission with the pimped part-ex event."
Meanwhile, Craig Purvey from British Car Auctions - which organised the sale - claimed the participants produced some "marvellous creations".
In other news that may sway women drivers looking to buy a new motor, Kia was recently named Carmaker of the Year by trade magazine AM.
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