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Hendy Group sets the female agenda with FOXY Lady Drivers Club
South Coast automotive giant Hendy Group has become the first in the region to be officially recognised for providing the female friendly FOXY service.
The group, which operates Ford, Mazda, Kia and Honda dealerships in the south has just completed the FOXY Lady Drivers Club's female-friendly programme.
As part of this new initiative the dealerships have signed up to FOXY's garage network and will invite local FOXY ladies to claim regular 'green' and safety car checks as part of their online membership benefits.
From the FOXY Lady's point of view, not only will her car be safer and more environmentally-friendly but she'll also receive a personal gift voucher from Hendy at car check time; entitling her to anything from an aromatherapy massage, a flight on the London Eye or the chance to adopt an animal or name a star.
From Hendy's point of view, the association offers a new opportunity to receive regular FOXY feedback about women's expectations and perceptions.
"This is a great example of what being FOXY (meaning shrewd, canny and astute) is all about," explains FOXY Founder Steph Savill.
"Not only do our garage checks help ladies run safer, greener and more economical cars but those who visit Hendy Group branches can look forward to a female-friendly welcome and a thank you gift into the bargain."
Hendy's flagship dealership
in Eastleigh, Hampshire.
Hendy Group managing director Paul Hendy said the group was committed to offering the very highest levels of service to all customers and it was pleased with this new association which acknowledges its female friendly service.
Find out about other female-friendly motoring services for women and their families. http://www.foxyladydrivers.com
What does FOXY membership cost and include?
How to join FOXY